Billions of dollars and still can’t get it right
Since launching my application, user interaction has become a consistent study of mine. My thinking is simple: users that have a great interaction with your product tell others.
Too bad Microsoft doesn’t follow that model.
The other day, I was tasked to create a TPS report. To make it easier for people to read I decided to add a Table of Contents.
Table of Contents (TOC).
My logic thinking brain says “OK, click on Insert and then click on Table of Contents.“ After all, this feature should be buried somewhere in some menu next to the ancient Egyptian Hieroglyphic symbols.
Nope. Not there.
I consult the help menu. Searchable it is. The first result says “How to create a Table of Contents.” So I click, being the dummy that I am. Next thing I know, I’m at Microsoft’s website where a 30 minute video is going to teach me how to create a Table of Contents.
Huh?
Buried 10 or 12 down in the search results is a link that says “How to create a table of contents“. So I click, being the dummy that I am. A pop-up window appears that says to insert a Table of Contents follow this trail:
- Click on Insert
- Click on Reference
- Click on Index and Tables
- On the pop-up window, click on Table of Contents tab located next to the ancient Egyptian Hieroglyphic symbols.
- Click OK
Wow. Stupid me. I guess I’m not smart enough to figure that out on my own. Duration of my stupid trail: 10 minutes.
The first time I wrote something inside of Pages that required a TOC, my first thought was “Click Insert. Click Table of Contents“.
I grabbed my mouse and went like this:
- Clicked Insert
- Clicked Table of Contents
Done. Total time: 0.5 seconds. Yes, I timed it with my stop watch.
Now one could argue “But Cliff, MS Word has all kinds of features that Mac’s don’t have. It’s not fair!“ True. But guess which product, MS Word or Pages, has the design philosophy I’d like to have my users experience.
I guess I am cool after all.

