Smart, Sexy and Sophisticated

Posted on April 23, 2008 - Filed Under Business, Marketing | 2 Comments

Relax. This isn’t about a profile on Match.com.
My online project hit a delay, which needs to be shared.
With the product out of development and the website coming together, the real reason why this idea was launched was somehow missed.
True, the Duct Tape Marketing book did a great job helping me map out a course. [...]

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The right name for your business

Posted on March 31, 2008 - Filed Under Marketing | 2 Comments

Parents have various reasons for the name they finally decide for their newborn child. Names such as “Dick” or “Bob” or “Delores”. Any parent may think of those names as innocent. After serving 12 years in public school, my experience with the constant abuse such names can inflict sends shivers up [...]

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What’s in a name?

Posted on February 28, 2008 - Filed Under Marketing | Leave a Comment

Progress is being made.

The free newsletter is finished. And the product has sailed past the 50% completion point.
The only thing that really is [...]

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Marketing Path: The First Steps

Posted on February 22, 2008 - Filed Under Marketing | Leave a Comment

Part 2 of 2

From yesterday, the customer goes through different stages before they finally purchase a product. Today the first step between Suspect [...]

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