Untapped Resources
Sometimes I could kick myself.
Studying the results from this last weekend, France is my number three customer. Maybe it’s the pretty interface or the fact that I’m such a lovable guy but something has inspired the Frenchies to download the free app.
A few weeks ago, it occurred to me: we need the site in various languages. Now.
Inside of iTunes, there’s a tab that allows you to post your applications description in various languages. English, French, German, Japanese . . . only a handful of languages are allowed. Swahili is not one of them. When someone from a french speaking country, like France for instance, visits iTunes they can see the application message written in French.
Translating the information into French serves two of my three biggest customers: Frenchies and Canadians.
Just be translating the text, results of downloads has increased. It’s not blowing any download-records but it’s steady. Which is all that I need.
I think what we’re going to do now is expand out into other languages, both within the application and with additional websites. iTunes supports currencies from around the world; the least I can do is meet the customer half way.
To see it for yourself, click here: http://www.nestvestapp.com/fr/


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