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Jun 9, 2009

Untapped Resources

Posted by Clifford under Business

Sometimes I could kick myself.

france-french-flag-thumbjpgStudying the results from this last weekend, France is my number three customer.  Maybe it’s the pretty interface or the fact that I’m such a lovable guy but something has inspired the Frenchies to download the free app.

A few weeks ago, it occurred to me: we need the site in various languages.  Now.

Inside of iTunes, there’s a tab that allows you to post your applications description in various languages.  English, French, German, Japanese . . . only a handful of languages are allowed.  Swahili is not one of them.  When someone from a french speaking country, like France for instance, visits iTunes they can see the application message written in French.

Translating the information into French serves two of my three biggest customers: Frenchies and Canadians.

Just be translating the text, results of downloads has increased.  It’s not blowing any download-records but it’s steady.  Which is all that I need.

I think what we’re going to do now is expand out into other languages, both within the application and with additional websites.  iTunes supports currencies from around the world; the least I can do is meet the customer half way.

To see it for yourself, click here:  http://www.nestvestapp.com/fr/

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