Welcome to Chez Cliff!

Out of all the social media that’s clogging the internet airwaves, I think Twitter has got to be the hottest item.  At least for today.  Tomorrow, it may be something else.

I’m finding that Twitter is, for all intents and purposes, a very powerful tool at reaching Tribes.

Yes, I read the book.  Watched the video.  Read the blog.  For anyone starting a business, you should too.

For those of you who don’t know what twitter is, think of this blog with each entry boiled down to 140 characters.

At first, Twitter seemed to be nothing more than a bunch of people shouting out their 140 characters worth of thoughts at a time.  This jumbled mass of thoughts made me wonder how anyone could make sense out of this.

Until I stumbled across TweetDeck.

This tool makes sense of the chaos.  Thanks to being able to search Twitters jumbled thought mass, suddenly I was able to connect with other people who are real estate investors, agents, brokers, wholesalers, enthusiasts . . .

I have to be selective in this way.  My business focuses on real estate.  It doesn’t do much good if 50,000 people are following my “tweets” and only 4 of them care about real estate.  The point of connecting with this real estate tribe is to have 50,000 followers where 50,000 of them are passionate about real estate.

I’m still learning how this model works.  Every day, I learn something new.  And there’s no doubt I’ll be able to use this to help the real estate tribe.