Welcome to Chez Cliff!

Today is Odds and Ends day.

In the beginning . . . 

Before my main competition arrived, a high end mortgage calculator was my primary competition.  They had dozens of rave reviews and a dedicated clientelle.  Based on my Taco Bell conversation, I priced my software to slide in $1 under theirs.  Also, I offered a Lite version of my software.

Well wouldn’t you know it?  They have reduced their price and are now offering a Lite version of their software.  And their description is virtually identical to mine except they changed out the name of the software.

Mad Men

When I got the advertising quote of $100: it was for one article, sent out one day, and it consisted of just a hyperlink.  That’s it.  If I want a banner, it will cost at a minimum $3,000 ($1,000 per month for three months).  

Um . . . . No.

I was thinking this would generate immediate sales but I can’t spend that kind of money at the moment.  Ken’s SEO model is the better bet.  It will take longer but the long term benefits can’t be denied.  Plus, it’s way cheaper.

Penny

Guess what showed up at my house today?

I’ve never sold stock before . . . hehe