Welcome to Chez Cliff!

Investor, Writer, Traveller and other stuff

Dec 8, 2008

Step 1 – Complete

Posted by Clifford under Business

When the site was launched, we set certain mile stones.

  1. When we hit 100 sales, we’d have a nice dinner.
  2. When we hit 1,000 sales, we’d have a party.
  3. When we hit 10,000 sales, we’d have a nice trip somewhere.

This last weekend, we dined to the health and prosperity of our first 100 customers.

Three weeks has passed since the arrival of our eBook/Pro software.  Since then, sales have been steady.  The viral marketing is working beautifully.  Costs have been kept at a bare minimum including zero spent on advertising.

What we’re working on now is a “combo” package – wrapping the eBook and Software up into one package and offering a discount.  The logistics behind this is tougher than I thought considering iTunes won’t allow discounts or other offers to be included in their application.

Someone buys the book from the website, then has to go into iTunes to buy the software – so how do they get the discount?  Emailing copies of receipts is one option but it requires human intervention.  With my “9 to 5″, it would be hard to process emails until I got home in the evening.

Ideally computers should be able to do all this.  But when the systems are written to be completely locked down then all flexibility goes out the window.

But I have an idea on how this combo package can be done . . .

  1. Notaprogrammer Said,

    I’m definitely no code monkey and know nothing about apples TOS, but could you make a spot in your app that generates a code based on a hash of thier iphone system and a number, then they can use the code on your website to redeem for the book? Your website could reverse engineer the hash.

  2. Clifford Said,

    @Notaprogrammer: I was wondering this last weekend if something could be programmed like that into the application. Have the person be able to click one button and then the software would automatically contact me with some code which could only be generated if the software were running. Hmmm . . .

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