Apple finally approved the Pro version of my software.  It’s now in the wild.  It’s release took too long but the quality control on this was tight.  I think the Russians were irritated with me, for all the minor mods I asked for.  But if I’m going to put something out there, it’s going to be done right.

I’m getting better at these product releases.  Based on the Lite version of the software, I’ve got a standard list of actions to follow when releasing something.  My list goes as follows

1. Update the side menu bar on the website
2. Update the Pro page, stating it’s release
3. Put the demonstration video up
4. Update the page for iPhone visitors
5. Contact those users who wanted to be informed of Pro’s release.

All the new written content was done ahead of time.  A simple “cut and paste” into the site.  What is time consuming is all the formatting required to make the page look decent.  Probably throughout the day I’ll be tweaking it, making it more professional looking.

Now that I’m charging for software, the people should at least be greeted with a professional page.

Part of my campaign involved having a “sign up” list for those wanted to be contacted regarding Pro’s release.  What is a real shame is all the users of the Lite version won’t get any notification that Pro is out there.  Each program is silo’ed in Apple’s store.  I’m trying to figure out how I can get my two programs connected without violating Apple’s goofy rules.

We’re ready to release Lite version 1.1.  And Pro version 1.1 is ready to start development.  I just want to see what kind of response I get from the first version of Pro before spending more money.

I’m sitting here with mixed feelings.  A part of me wants to believe that the wild success of Lite will translate into success for Pro.  I know the program is good.  It’s solid.  But it’s the customer who will be the ultimate judge.

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