Here’s an example that just popped up.

During my previous discussion regarding iPhone apps, I mentioned that Apple can deny any product that doesn’t meet their standards.  And their standards are not applied evenly across the board.

In this article, the company has released the same application with three updates.  On this last update, Apple flagged them for violating something or another and denied their application completely.  Yet this application has the exact same functionality has a bunch of other applications, which are still listed in the store.

A similar situation occurred with me.  On my original Lite design, I had a button that when pressed would inform the user that this functionality was only available on the Pro version.  Apple denied my application, stating that all buttons must be fully functional.

Fine.

This photo application gets rave reviews, thumbs up across the board.  Guess what?  When the user tries to edit a second photo, the application pops up and says this functionality is only available in the Pro version.

Huh?

If Apple wants to deny applications for not following their guidelines, fine.  No problem with that.  What I do have heart burn with is the indiscriminate way in which these rules are enforced.  And since it’s people who review all these applications, maybe we can assume that there are guidelines for their actions.

If you got lucky last night, approve all applications.

If your girlfriend dumped you last night, deny all applications.

If you want to be a go-getter, deny 75% of applications.

If you’re tired and want to go home, deny all remaining applications.

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