I was going to chat a bit more about the book.  But this needs to slip in here, to understand a bit better my motivation behind some of the decisions I made.

This phrase speaks to me:  Do one thing and do it well.

If I were to rattle off the name of some companies, what impressions or feelings would you get?  General Motors.  What runs through your mind when you hear those words?  I would bet dollar for dollar that the words “Top Quality” were no where near your thinking.

This isn’t a rant on how GM quality is horrible or bad.  It is a discussion about perceptions.  An economist I am not but I would wager that a good portion of GM’s current problems is due in part to it’s tarnished brand.  People want cars that last a long time.

On the flip side, what do you think of when the word “Honda” is mentioned?  Reliability?  Dependability?  With our global recession, I don’t see many articles talking about Honda losing $1 billion per month.

When coming up with my idea, my concepts and my products I’ve always had one thing on my mind:  “Do one thing and do it well.”  Even if I only sold a dozen applications or five books, I wanted to make sure the people who gave their money felt it was well spent.  That what they received was better than anything the competition could ever dish out.

Every decision I made was based on asking myself one simple question:  Is this going to have a positive impact on people?

If the answer was no, the idea was instantly rejected.

If the answer was yes, I had no problem putting out a delay to make sure we got it right.

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