With the book coming along, the next step was developing the website.

It is my belief that websites are becoming a natural extension of books.  Books won’t go away any time soon.  But for the internet crowd, websites are proving to be a very powerful marketing tool in advancing not only readership but also sales of the book.

Just look at Tim and his Four Hour Work Week site.

The first step: what about the end user?  If someone were to read the book, what resources should be available to help them further their objective of buying investment property?  What information could I provide to help them along their investing path?

My mentor recommended I take a look at creating a path.  Some simple steps users could identify with readily and would also help organize the site into some kind of logical fashion.

I created a five step plan, using action verbs.

• Prepare
• Define
• Assemble
• Acquire
• Manage

Each step corresponds to a section of the book.  For example, the Define section refers to those chapters in the book where we discuss how to define a Business Model.  The Define section of the site has those tools available to help someone define their business model.  So in the book, we discuss the theory.  On the website, we actually do it.

After listing out each section, and what useful content should be under each section, the content for the site came together rather quickly.

Next step: design or lookie-feel of the website.

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