Sep 15 2008

Customer Expectations

Published by Clifford at 12:33 am under Business

Misrepresentation is the most insulting action one can do to another.  It happens daily and this type of activity knows no boundaries.

Thanks everyone who chipped in their two cents on Thursday with regards to the poll.  The “3D” book option won.  Normally I don’t give a hoot about what other people think about me but in this case it’s different.

After reading the comments, I realized even if I wanted to have the “traditional” book image it would be mis-representing what the product is.  Shaun said it best “It just screams eBook” which is in fact part of my model.

I think when I have a physical book, I’ll switch over to the traditional graphic.  I’m just afraid if I put the traditional graphic up to begin with, people will assume they can get a physical book.  Even if I wrote the word “eBook” all over the place, the traditional graphic still says “physical book”.

The last thing I want to do is to give the wrong impression.  Even if someone decided to keep the book, after finding out it’s just an eBook, their overall experience starts off tainted.  Which I want to avoid at all costs.

By the by - for those of you who left comments as of last Friday, explaining why you choose what you chose - I was serious about Bonus Points.  That’ll come a little later on.

If you liked that post, then try these...

Losing my Virginity on January 25th, 2008
Sir Richard Branson’s “in progress” autobiography is entitled “.

Um . . . what? on March 9th, 2007
So a multi-counter offer has been received.

3 Responses to “Customer Expectations”

  1. Mistyon 15 Sep 2008 at 8:33 am

    I really don’t think that the image of a traditional book is misrepresentation if you are saying that it is an eBook. If you say that things are included in the eBook that are not, that is definitely misrepresentation.

    Mistys last blog post..What Are EBooks?

  2. Cliffordon 15 Sep 2008 at 9:31 pm

    @Misty: Thanks for joining the show! I think it will boil down to experimentation. What works and what doesn’t work. I think the 3D book will be a great place to start but if I find I get more sales (and no complaints) then I’ll go for the traditional.

  3. Patyon 15 Sep 2008 at 10:45 pm

    BONUS POINTS? Somehow I missed that. Good to know I have them anyway! :) Yay!

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