Life UnLocked
Posted on May 28, 2008 - Filed Under Rant |
In a publicity stunt which would make even Sir Richard Branson blush, the CEO of LifeLock plastered his social security number on the side of a giant truck. If you didn’t see it, turn on your television and watch along with millions of others.
“I dare you to try and steal my identity!” he screams!
Certainly I hope no one reading this bought into the LifeLock model. The only real service LifeLock provides is contacting the credit agencies once every three months and asks for a free fraud alert service to be placed on your account. Something you can easily do for free.
But they claim that they will do it correctly. You are obviously incompetent and can’t do it yourself.
Credit Agency: Thanks for calling. How may I help you?
Moron: Yes, I’d like to have the fraud alert placed on my credit.
Credit Agency: Yes sir.
Kind of hard to screw that up.
What kind of advanced, PhD training do the employees at LifeLock receive in order to do it correctly? Tapping the phone number into the phone is too challenging? Even Koko the talking guerilla could perform this function.
Some could argue that this is akin to having a mechanical problem with a car. Sure, you could do it yourself. But you pay a mechanic to do it for you. The difference is the mechanic has all kinds of training, hopefully years of experience doing complicated procedures on something which your life depends.
LifeLock makes a phone call on your behalf. Wow. This break-through is right up there with invention of the bow and arrow, the automobile and the auto-flush toilet. Truly revolutionary in changing the evolution of man forever.
Much like the pet rock, I’m hoping this goes the way of the dodo. If they offered some new, remarkable service then maybe they would be something worth considering.
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3 Responses to “Life UnLocked”
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Although it is simple to do. People just don’t know or don’t want to do it. You must admit that the business model is great.
Give me $10 a month and I’ll make one phone call every 3 months for you. 1,000,000 customers and $10/mo… Not bad.
Kenrics last blog post..One page checkout!!!
Well, it was just a matter of time until that bubble was burst! Calling 1-800-5OPT-OUT covers the rest of Lifelock’s benefits. I did that months ago. It was so easy, it was almost fun!
Kenric’s right–it was a great idea for a business!
@Kenric: If that is all LifeLock claimed to do then I’d have no heartburn. After all, a lot of businesses are built on providing services no one wants to know. But typically those businesses perform a specialty service. Making a phone call, once every three months, doesn’t strike me as a specialty service. The service they do claim to provide doesn’t work. From the lawsuits launched, their claim of identity protection isn’t holding true.
What I would like to know is why the fraud alert is only temporary?
But you’re right. Getting paid 10$/month to make a 2 minute phone call every 3 months . . . I’d do that all day long. Or at least I’d train Koko to do it.
@Trisha: Thanks for the Opt-Out number. That deserves a jingle. Especially if it makes the junk mail go away!