Looking Successful

Posted on March 20, 2008 - Filed Under Business |

We’ve all gone for an interview. We prepare ourselves for questions such as “If you could be a hostess treat, which one would you be and why?” One aspect of the preparation process: making ourselves look good.

Guys climb into their suits. Women get all “dolled up” with dresses and heels.

Why? Because the interviewer will decide within seconds if they will take you seriously or not. From our standpoint, we want to look professional and trustworthy.

Websites work the same way. People are extremely superficial and judge swiftly. Within a matter of seconds, people decide if a site warrants their time. If it feels like amateur hour, no visitor will give up their information.

In brick and mortar terms: think of it as driving to a store. If upon arrival, you notice they are filming an episode of Cops with naked crack-heads running around the parking . . . would you actually stop and go into the business? OK ok ok so maybe in Detroit this is normal. But the rest of the world, you’d drive away.

The site has to function. The site has to look good. With that being said, the business site will constructed using Wordpress.

Looking at sites that have (1) high volume of visitors (2) large numbers of subscribers (3) large newsletter distribution, 90% of them are using Wordpress with various plug-ins. Reinventing the wheel is not necessary.

Fortunately Wordpress supports all my requirements. The problem: I’m not a programmer. Each time I look at doing something with Wordpress, lines of code need to be added to various templates. Scares me to death. If something goes wrong, how am I to know where it broke?

But really, how scary can it be? I’ve jumped out of perfectly good airplanes, ate cow-face, and used the men’s restroom where I work. As long as I don’t have to french-kiss a tarantula then I’ll be alright.

**Edit** This morning I was sent a file about setting up WordPress, including all it’s plug-ins and AdSense setup. For those that are interested, click the magic link.

Hat Tip to my old buddy Matt.

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