I have seen the light!
Posted on March 4, 2008 - Filed Under Business |
The other day, I had an experience which can only be described as “a moment of clarity”. I’m told this occurs in two segments of the population: alcoholics and marketers.
Since my hyper warp speed broadband connection, all the online tutorials at Apple’s Business Website were whizzing onto my machine. My purpose in watching these videos: pick up some tips or tricks on how to get all this software on my Mac to do some real work.
During one video presentation the conversation went like this:
Entrepreneur: Using all these products, then I can make sure that my website, my news-letters, the brochures, the emails all look alike.
Interviewer: You’re talking about ‘branding’, right?
Entrepreneur: Yeah.
Suddenly, this ray of SPF-35 light blazed through my roof and onto this poor, unsuspecting soul. Angels sang as the voice declared “Now you understand what branding is, my stupid child. No go ye forth and eat Twinkies.”
OK so the Twinkies part is an exaggeration.
The bad news: the free newsletter and the website have to be revamped so they look alike.
The good news: this lesson was learned now before trying to launch the service.
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